Digital Marketing & Customer Acquisition
Improving Inbound Call Performance Through Paid Search
A structured paid-search program for the client, applying intent segmentation, negative-keyword controls, structured testing, bid governance, schedule optimization, and ad creative and traffic-quality optimization.
- Click-Through Rate
- 10.76%
- Higher Daily Call Volume
- ~6×
- Lower Cost per Call
- 83%
- Calls Meeting Qualification Threshold
- 53%
Comparative results reflect early and later periods of the same initial 25-day campaign. Calls meeting the qualification threshold lasted at least three minutes and do not confirm completed sales or customers acquired.
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